It seems to be a day of focus on words.

Creative Labs has undertaken a massive spin effort in an attempt to redefine what "podcast" means. Over on the Zencast site, Creative Labs tosses off-as though it's a given-that the word is an acronym for Personal On Demand broadcast. I'd comment, but 37 Signals has already said it all. Hat tip to Dan York.

About the Author: Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.