Weird? Baskin Robbins Celebrates Yahoo!'s 10th Birthday...
By: Jennifer Rice2005-03-02
Yahoo!'s 10th birthday is today. To celebrate, they're giving away... a scoop of ice cream, courtesy of Baskin Robbins.
Link: Baskin Robbins Yahoo! page (link will only work today)
I don't know about the rest of the country, but right now in Dallas it's 45 degrees.
Was this a promotion cooked up by Baskin Robbins to boost sales during a slow month? Does anyone else think this is weird?
Added by WebProNews Editor ...
Here's what the splash page (linked above) says:
Yahoo! Turns 10 Today!
"You may find our celebratory tune hard to resist since it's our birthday, but you get the present. Today only, March 2, 2005, as a registered Yahoo! user, you can get one scoop (2.5 oz.) of your favorite Baskin-Robbins' ice cream in a cup or a cone on us. Simply sign in, download your coupon, and then head out to the party.
Available at over 3,423 select Baskin-Robbins locations throughout the world!"
About the Author: Jennifer is a brand and customer strategy veteran whose passion is helping businesses make meaningful change in the world. She’s the founder and chief strategist at Fruitful Strategy, which helps businesses profitably align brand and business strategy with social impact. Over the past 20 years, Jennifer has consulted to a range of clients including Microsoft, United Healthcare, NCR, Verizon and a host of growth-oriented mid-size firms. You can read more from Jennifer on her weblog.