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10.01.08 How to Properly Structure Your Site  By Peter Da VanzoI'd like to take a look at an area often overlooked in SEO. Site architecture. Site architecture is important for SEO for three main reasons:
• To focus on the most important keyword terms • Control the flow of link equity around the site • Ensure spiders can crawl the site Simple, eh. Yet many webmasters get it wrong. Let's take a look at how to do it properly. Evaluate The Competition One you've decided on your message, and your plan, the next step is to layout your site structure. Start by evaluating your competition. Grab your list of keyword terms, and search for the most popular sites listed under those terms. Take a look at their navigation. What topic areas do they use for their main navigation scheme? Do they use secondary navigation? Are there similarities in topic areas across competitor sites? Open a spreadsheet, and list their categories, and title tags, and look for keyword patterns. You'll soon see similarities. By evaluating the navigation used by your competition, you'll get a good feel for the tried-n-true "money" topics.
You can then run these sites through metrics sites like Compete.com.  Use the most common, heavily trafficked areas as your core navigation sections. The Home Page Advantage Those who know how Page Rank functions can skip this section. Your home page will almost certainly have the highest level of authority. Continue reading this article. About the Author: Peter Da Vanzo is the founder of Search Engine Blog.com, a news resource for the search engine marketing industry. He is also a regular contributer on SEO Book. |
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