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09.03.08
When Should You Develop a Domain Name?
 By Bill Hartzer
How many domain names do you own? One? Five? Over one hundred? You would probably be surprised about how many domain names I own and how many I have developed. Some are currently parked using a domain parking service. Yet some of the domain names I own redirect to currently developed web sites. And I acquired them just for that purpose: to redirect to an existing web site. Enough about me, though. Let's think about your existing domain names, what you're doing with all of them right now, and domain names that you could acquire in the future.
Domain names you're not using
If you own more than one domain name, then what are you doing with the other ones? Did you register them and they're just sitting there…making someone else money? Seriously. Like many people, they have bought domain names and they never did anything with them. Nothing. Nada. Zilch. If you typed them in the browser right now they would come up with a "Godaddy web page" or other landing page by the domain registrar…advertising that Registrar's service and (you might now know this) it is making that registrar money when people click on the PPC ads on that domain name.
Did you know that if you simply went to a domain parking service like Sedo.com to park your domain names. All you have to do is sign up, change the nameservers on your domains, and tell the parking company what your domain name is about: give them a keyword phrase. That's it. If you're just sitting on some domain names that you're not using, then you should consider parking them, selling them, or developing them.
Redirecting Domain Names
There is a unique group of people out there that use the 301 Permanent Redirect to their advantage: they acquire domain names that have links and traffic: and they redirect them to their current web sites. That is an option that you have if you own a domain name that has links and traffic. But I would only redirect it to a "live" web site if you are certain that the former topic of that domain name is in line with the domain name you are redirecting it to. So, if you own a former automotive site that has 100 backlinks that are good automotive links then it might make sense to redirect it to your existing automotive web site. There are other factors, and I plan on discussing those factors–and buying domain names for links–at a future date.
Continue reading this article.
About the Author:
Bill Hartzer manages the Search Engine Marketing division of MarketNet, Inc., a leading full-service interactive design and development firm in Dallas, Texas. Hartzer recently joined MarketNet, where his vast experience significantly bolsters MarketNet's already robust search engine marketing offerings.http://www.billhartzer.com
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