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10.24.07
The Easiest Ways To Get Search Engines To
Trust You
 By
Dave Davis
With the days of meta tag stuffing, hidden text and all the wonders of "SEO" in the 90s and early 2000s well and truly behind us, search engines are investing billions of dollars into top secret algorithms to keep the search results for any given query spam free and relevant.
One of those algorithms is Google's TrustRank, a way of assigning authority to a website or domain. Aaron Wall has a nice brief rundown on TrustRank you can read to get you started. Based on that article and white paper, I am going to outline the five easiest ways you can increase your TrustRank, authority and hopefully general online visibility.
1) Get an SSL cert.
You might not need one but having an SSL cert for ALL forms on your site shows search engines that you are serious about security and reassures your users that the information they are providing is being sent over a secure channel. If you were a web spammer would you care about any security or privacy of your website visitors?
2) Register your domain for ten years.
At a cost of about $10 a year, registering your domain for ten years shows search engines that you are serious about your business and domain. Spammers are renowned for registering cheap .info domains to do whatever nasty business they are planning and then letting them drop when they are caught. If you were spamming would you shell out your money to register your domain for ten years if you knew what you were doing would probably get you banned from the search engines?
3) Get a dedicated IP address.
If you cannot get a dedicated IP, make sure you are not sharing your IP with any "less than desirable" websites. This is a widely debated topic but the general consensus among SEOs is that a static IP address is better. There are a few technical reasons for this and Barry sums it up pretty nicely here. Getting a dedicated IP address can be as simple an affair as calling up your hosting company and asking or at most paying a few extra Euros a month for the privilege and peace of mind.
Continue reading this article.
About
the Author:
Dave Davis is the managing director and founder of RedFly Marketing, a full service search marketing agency based in Dublin, Ireland. Dave's thoughts on search engine marketing from a European perspective can be found on the Redfly Search Marketing Blog.
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