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08.13.07
SEO Learning Life-cycle
 By
Aaron Wall
I think the idea of breaking SEO down to the white hat and black hat camps really misses where the real divisions are.
I believe that the biggest differences between SEOs are in their levels of experience, their honesty, their creativity, and how aggressive we are.
After search engines stop ranking brands that you worked hard to build it is easy to lose a bit of respect for them, especially if they promote what they would otherwise call spam if it wasn't in their network, and they rank a few of your sites that are so bad that you are a bit embarrassed to admit you own them. With that, I present the the SEO Learning Life-cycle, and things we might say as we progress along it :)
The Newbie SEO
Here is a person new to the market.
• follow search engine guidelines
• you don't want to get banned for spamming
• spammers get banned forever, and will never rank!!!
• I have been creating 10 high quality articles a day
• the best site ranks at the top
• everything is overpriced, you can learn everything you need from forums
• the search engine representative said __ so it must be true
• I make $3 to $30 a day off AdSense!
A Search Optimizer With a Few Rankings
The excitement of a few top rankings is just setting in! Google has yet to burn down any of your websites.
• list your site in directories, submit articles and trade links
• make sure you submit to my high PageRank directory!!!! submissions are now 50% off
• you can learn most everything you need from forums
• AdSense is a great business model...I love AdSense
• keep creating content and building links it is only a matter of time until it ranks
• BTW...here is another high PageRank directory you can submit to
A Person With Many Top Search Engine Rankings
At this level you can afford to go to many conferences. After attending a few of them, you no longer care about rankings, you want results. You start patterning your actions after those who are making money, not those who are giving the same speech they gave 6 years ago, and not those who are popular but can't figure how to make money from their popularity.
Continue reading this article.
About
the Author:
Aaron Wall is the author of SEO Book, an ebook offering the latest
search engine optimization tips and strategies. From SEOBook.com Aaron
gives away free advice and search engine optimization tools. He is a
regular conference speaker, partner in Clientside SEM, and runs the
Threadwatch community.
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