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02.22.06
Link Bait: SEO With Linky Love
 By
Wayne Hurlbert
You may have heard the term link bait discussed in search engine optimization
circles. In SEO speak, link bait is content that attracts natural incoming links
from other blogs and websites. Link bait is content that people want to link to,
and share with their own readers.
It all starts with your blog content. If you are serious about getting more links
to your blog to gain more visitor traffic, and higher search engine rankings,
it takes great posts. There is no other alternative as powerful for receiving
inbound links than interesting and informative original content. Simply put, if
no one finds your posts of value, no one is going to link to them. Of course,
that's not you.
The question then becomes one of developing and writing great posts to attract
those one way incoming links. The best course of action on your part is to stick
to your main blogging niche. If your blog theme is crochet, then write about crochet
topics for the vast majority of your postings. As a result, other craft blogs
and sites in general, and crochet themed blogs and sites in particular, will link
to many of your posts. Write material that no other bloggers provide, and your
blog becomes an important information source.
Sidebar: I mention crochet blogs in the example because they are my Mom's favourite
craft blog. She is a life long crochet practitioner.
Targeting your blog to the desired reading audience is the best course of action
if you want to develop link bait. Along with the links to individual posts, your
blog stands a very good chance of also
being added to the blogger's blogroll, providing a permanent link to your blog.
For SEO rankings, long term links from theme related are especially good value,
as the search engines consider web pages receiving permanent links to be important
sites for that theme. Staying power has its advantages.
If you are serious about receiving some linky love in the form of incoming links,
it's essential that you create great posts. This is especially important if you
are a new blogger who lacks a long term network of blogging friends and associates.
The way to establish your reputation, as a good blogger within your blogging niche,
is through your writing. Natural one way links to your blog won't happen any other
way.
Great posts are link bait for other bloggers to find and follow.
Write a great post today, and some linky love is sure to follow.
About the Author:
Wayne Hurlbert provides
insigtful information about marketing, promotions, search engine optimization
and public relations for websites and business blogs on the popular Blog
Business World.
Check out Blog Business World
for yourself. |
