Daisy Duke Needs a Blogger Today's article brings a few opportunities our way. First, there is an interesting job offer from the folks at CMT concerning a full-time position blogging about the Dukes of Hazzard! Cool stuff.
GM Talks Blogs, Podcasting and RSS A few hours ago, Shel and I had the pleasure of an 18-minute conversation with Michael Wiley, Director New Media, GM Communications, at General Motors.
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Recent Articles
Firefox Extensions Add Great Functionality One of the great things about Firefox is the vast range of extensions you can add it to. These are little applications that you install into the browser which give you some great additional functionality.
Weird? Baskin Robbins Celebrates Yahoo!'s 10th Birthday... Yahoo!'s 10th birthday is today. To celebrate, they're giving away... a scoop of ice cream, courtesy of Baskin Robbins. I don't know about the rest of the country, but right now in Dallas it's 45 degrees.
Feedview Makes RSS 'Purty' Anyone who follows RSS closely has probably drooled over Apple's planned feed integration in Tiger, the next major version of Mac OS X.
03.08.05
Content Readability Is Essential
By C.E. David
The content of your web site should be written with readability in mind. Those who provide written content that does not reflect an understanding of internet readability research are losing an opportunity to have their message heard more often and more clearly.
Studies demonstrate that the internet poses very particular challenges and opportunities with respect to how information is actually read.
There are many elements of readability that require consideration.
Font choices (both in size and actual font) can have an impact on readability. For instance, research has demonstrated that fonts lacking serifs outperform fonts with serifs. This revelation runs contrary to the long-held understanding that fonts utilizing serifs speed reading.
Previous research was conducted on traditional page reading. An examination of readability specific to computers reached opposite conclusions. This underlines the importance of understanding readability specifically in terms of computer and internet use.
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Color choices, column widths, page organization and other features are all being examined as new research regarding web readability is conducted. Anyone hoping to be successful with a content-rich site must keep abreast of new studies and their conclusions.
There are other considerations particular to writing content. Of course, all potentially visible grammatical and spelling errors must be avoided. Content providers should understand "scannability" and the scanning habits of internet users. They should also be fully aware of the structure types that aid in readability and encourage visitor examination.
Content should be written in an appropriate contextual voice. Marketing-heavy language requires additional cognitive processing burdens on a reader, reducing its effectiveness. Those who tailor their messages in concise, objective language at an appropriate reading level for their audience can achieve a better response.
Although achieving an understanding of content readability requires time and research, it is necessary for those who want to maximize their content's value to readers. Even great writers need to acquaint themselves with new research and study regarding readability.
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By C.E. David
